Distribution Metrics: Part 1

Turff Analytics is a data analytics platform that provides businesses with real-time and historical data on over 100 different dimensions, including distribution KPIs. With Turff, businesses can access presentation-ready dashboards that provide a detailed overview of their distribution metrics, allowing them to track their progress and identify areas for improvement.

For example, using Turff Analytics, a cannabis brand can track their store penetration and number of stores in real-time and view historical trends to understand how their distribution strategy has evolved over time. This can help them identify gaps in their distribution network and take action to close those gaps, optimizing their distribution strategy and improving their market presence and reach.

Similarly, sales teams can use Turff to track their progress and identify areas where they need to focus their efforts to improve the brand’s distribution strategy. By accessing presentation-ready dashboards with detailed metrics, sales teams can quickly and easily identify areas for improvement and take action to increase the brand’s store penetration and number of stores.

Store penetration and number of stores are two important distribution KPIs that can help businesses measure the effectiveness of their distribution channels. These metrics provide valuable insights into a brand’s market presence and reach, and can help businesses identify areas for improvement.

Store penetration refers to the percentage of stores in a given market that carry a brand’s products. This KPI is useful for measuring the brand’s reach and availability in the market. For example, if a brand has products in 100 stores in a market with a total of 1,000 stores, its store penetration would be 10%. A higher store penetration can indicate that the brand’s products are widely available and easily accessible to consumers, which can lead to increased sales.

The number of stores, on the other hand, is simply the total number of stores that carry a brand’s products. This KPI is useful for measuring the overall size and scale of a brand’s distribution network. A larger number of stores can indicate a stronger market presence and more distribution power, which can give a brand more bargaining power with distributors and retailers, and can also help them attract more consumers.

Cannabis brands and sales teams can use both store penetration and number of stores to track their progress and identify areas where they need to focus their efforts to improve their distribution strategy. By analyzing these metrics at the city or postal code level, businesses can identify gaps in their distribution network and take action to close those gaps. This can help them optimize their distribution strategy and improve their overall market presence and reach.