My Brand Pricing Guide

The My Brand Pricing Dashboard can provide the data and insight necessary to make data-driven decisions to optimize pricing strategy, and improve overall brand performance. These are just a few examples of the types of questions or decisions a brand may want to make about pricing in the market. 

How does my pricing compare to the competition? By analyzing retail price, retailer margin, retail markup, and average discount percentage, a brand can identify how their pricing compares to the competition and make adjustments to their pricing strategy as needed.

Are my products being discounted frequently? By tracking the number of discounted listings and the percentage of listings on discount, a brand can identify how frequently their products are being discounted and make adjustments to their discounting strategy.

How are my prices impacting my sales? By tracking the correlation between pricing and sales, a brand can understand the relationship between their pricing and their products’ performance in the market.

Are there geographical variations in my product prices? By utilizing the geo-map, a brand can identify which regions have higher or lower prices than others, this would allow to better understand customer behaviour in those regions, and how to adapt the pricing strategy accordingly.

How do my prices change over time? By using long-term historical data, a brand can identify patterns in pricing and make adjustments to their pricing strategy over time.

How does the current price index (CPI) impact my prices, and what should be my pricing strategy based on the market trends? By comparing the CPI with a brand’s prices, a brand can measure their product’s price relative to other goods in the market that consumers are purchasing.

How can I make sure my prices stand out in the market? By understanding your target audience, category, and market trends, a brand can make strategic decisions on price differentiation and positioning.